TUI / Simply Travel

Europe’s largest travel group TUI believe in internet video so much they have nearly 3000 videos of their properties online, edited from their Satellite TV channel. They were inspired to do this by IVC, who created 25 superb travel documentaries for Simply Travel in 2004/2005, and when they were bought by TUI, they decided to re-purpose their TV content.

TUI’s Head of New Media Graham Donoghue, says, “Properties with video outsell properties without video by 4 to 1.”